Ellen Goebel
 
 
 
 
 
 
 
 
 
 
 

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Natural, Simplicity, Quality, Personality, Innovation.
First impressions – before we know, how they feel, how they sound, how they smell. I directed this first impressions for the Brand Identity of MARC O’POLO. It was a pleasure.
These moods give an idea for the various MARC O’POLO projects I have been working on. In 2013 I developed the Brand Icon and definded the Brand Identity Design in creative ping pong with Buero New York. I directed the Visual Identity for MARC O’POLO, its constant development online, offline and cross channel supported by an extraordinary creative services team, many unique designers, photographers, models, illustrators, producers and texters.

 

Sento il profumo del gelsomino
e il suono delle onde del mare.
The book is coming soon…
Summer project 2018, captured by Ina Schoof
Art Direction

 
 
 
 
 
 

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MARC O’POLO
Edition Winter 2018
Photographed by Alasdair McLellan
Art Direction

 

 
 
 
 
 
 
 
 
 
 
 

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The story is the design.
And the design will tell that story… of MARC O’POLO Pure.
The PURE collection was designed as an ode to contemporary design and Nordic femininity. For the visual communication concept I chose a reduced colour scheme to underline female independence and the purity of the stylistics. From the logo to the signature elements for the Brand Identity I defined all features, was involved in the cross-channel content production and oversaw the art direction.

 
 
 
 
 
 
 
 

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MARC O’POLO DENIM Winter Campaign 2018, Photographed by Vitali Gelwich
Art Direction in cooperation with Katharina Reichle

 
 
 
 
 
 
 
 
 
 
 

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Cheers to the O’! In 2017 MARC O’POLO celebrated its 50th anniversary and dedication to the certain twist to make things special. For this year of festivities and reflection I designed a Visual Identity Concept in cooperation with Thorsten Grimm, that was played 360° in communications and marketing. The year peaked in a corporate anniversary event I directed in terms of look and design and which I curated a related exhibition for.

 
 
 
 
 

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Tak! I’ve always been interested in type design and very passionated about handwriting. In cooperation with the Typedesign Agency Underware I created the signature font for the MARC O’POLO loyalty program “Members”.

 
 
 
 
 
 
 
 

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MARC O’POLO for Members.
Visual Identity Design for the MARC O’POLO Loyalty Program.
Creative Direction in cooperation with Wednesday Agency from London. Design Implementation for 360º communication in cooperation with Munich based Agency Wunderman.

 
 
 

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MARC O’POLO inside labeling
Creative Direction


 
 
 
 
 
 
 
 
 
 
 

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MARC O’POLO DENIM – an amazing design playground for me. What I wanted, was to create a smart and easy look for the young Brand. In 2015 I developed the Brand Identity Design of MARC O’POLO DENIM – I designed the logo and the straightforward icon, added a functional typeface, definded a dark denim blue, invented the collage look and mashed it all up. I signed responsible for the visual 360º communication and campaign concepts and was directing the creative content production in cooperation with the creative services team and many fresh and easy talents.

 

 
 
 
 
 

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Every dialect has its own terms, every language its own rules, design its own expressions. MARC O’POLO CHN – Brand Identity Design. Developing a Design Identity in a different language for a culture with its own visual understanding was one of the most challenging yet most inspiring tasks for me. In cooperation with Agency ASK in Shanghai I had the chance for a deep dive into intercultural design and set up a design concept for MARC O’POLOs market entry in 2015. Nǐ hǎo!

 
 
 
 
 
 
 
 
 
 

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“I feel like a MARC O’POLO MR.
– I‘m unique and I‘m me.“ Jack Guinness

Design is about creating emotions, inventing new worlds,
working with both promises and desires.
In 2015 I developed the Brand Identity Design for MARC O’POLO MR. in exchange with Buero New York. Our aim was to create a design language mirroring tailor-made styles, quality and refinement. I directed the Visual Identity for the Menswear Brand, its constant development online, offline and cross channel.

 
 
 
 
 
 
 
 
 
 

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Tom Wickboldt x MARC O’POLO Strandcasino and the award for “most innovative and creative store concept in Germany as part of the Stores of the Year Award 2018” goes to… In Cooperation with Thorsten Grimm I developed the Design Identity and oversaw the creative direction for “MARC O’POLO Strandcasino”. The Concept Store combines the shopping experience with various bar, restaurant and dinging areas, including the gourmet restaurant the “O’Room”.

 
 
 
 
 

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MARC O’POLO DENIM Winter Campaign 2017, Photographed by Cameron McCool
Art Direction in cooperation with Katharina Reichle

 
 
 

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BALDESSARINI Summer Campaign 2011
Photographed by Christian Anwander
Art Direction & Design for Buero Swiss

 
 
 
 
 
 
 

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KOSTAS MURKUDIS Campaign & Brand Book, 2010
Photographed by Max von Gumppenberg & Patrik Bienert
Art Direction & Design for Buero Swiss

 
 
 
 
 

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Alles Liebe Exhibition Catalog for Buero New York, 2009
Art Direction & Design for Buero Swiss

 

Season’s greetings HUGO BOSS
Design

 
 
 
 
 
 

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HUGO Summer Campaign 2012
Photographed by Alexei Hay
Art Direction & Design in cooperation with Heiko Keinath

 
 
 
 
 
 
 
 

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BOSS ORANGE Summer Campaign 2010
Photographed by Matt Jones
Art Direction & Design in cooperation with Heiko Keinath

 
 
 
 
 
 
 
 
 
 

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Editorial Design is more than mastering techniques. My understanding of graphic design is deeply connected with the idea of authorship.

„Making Magazine“ – Diploma, Merz Academy, University of Applied Art, Design and Media, Stuttgart, 2008