Ellen Goebel
 
 
 
 
 
 
 
 
 
 

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MARC O’POLO
Corporate Identity

These moods present an extract from the various MARC O’POLO projects I have been working on. In 2013 I developed the brand icon and definded the Corporate Identity in creative ping pong with Buero New York. Till 2019 I curated the visual identity of MARC O’POLO, its constant development online, offline and cross channel supported by an amazing art department and creative services team, many unique designers, photographers, models, illustrators, producers, texters… it was a pleasure.

 

sento il profumo del gelsomino
e il suono delle onde del mare
The book is coming soon…
Summer project 2018, captured by Ina Schoof

 
 
 
 
 
 

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MARC O’POLO
Edition Winter 2018
Art Direction

 

 
 
 
 
 
 
 
 
 
 
 

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MARC O’POLO Pure
Corporate Identity
Creative Direction

 
 
 
 
 
 
 
 
 
 
 

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50 Years of MARC O’POLO
Corporate Identity
Visual Communication & Event Concept

Creative Direction
in cooperation with Thorsten Grimm

 
 
 
 
 

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MARC O’POLO Typeface
Creative Direction
in cooperation with Underware – Typedesign

 
 
 

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MARC O’POLO inside labeling
Art Direction


 
 
 
 
 
 
 
 
 
 
 

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MARC O’POLO DENIM
Corporate Identity 

…for MARC O’POLO DENIM I designed the logo and created the brand’s Corporate Identity. I signed responsible for the visual 360° communication concepts and guided the creative content production – in cooperation with the MO’P creative services team & many amazing people.

 

 
 
 
 
 
 
 
 

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MARC O’POLO CHN
Corporate Identity 

Creative Direction in cooperation
with the Chinese design agency ASK

 
 
 
 
 
 
 
 
 
 

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MARC O’POLO MR.
Corporate Identity

Creative Direction

 
 
 
 
 
 
 
 
 

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Tom Wickboldt x MARC O’POLO Strandcasino „ … gewinnt im Rahmen des Stores of the Year Award 2018 den Preis für das innovativsten und kreativsten Ladenkonzepte Deutschlands“

Corporate Identity – Creative Direction
in cooperation 
with Thorsten Grimm

 
 
 

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BALDESSARINI Summer Campaign 2011
Art Direction & Design,
Heiko Keinath – Creative Direction

 
 
 
 
 
 
 

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KOSTAS MURKUDIS Campaign 2010
Art Direction & Design,

Heiko Keinath – Creative Direction

 
 
 
 
 
 
 
 
 
 

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Alles Liebe Exhibition book for Buero NY, 2009
Art Direction & Design,
Alex Wiederin & Heiko Keinath – Creative Direction

 

Season’ greetings HUGO BOSS
Art Direction & Type Redesign

 
 
 
 
 
 

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HUGO Summer Campaign 2012
Art Direction & Design,

Heiko Keinath – Creative Direction

 
 
 
 
 
 
 
 

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BOSS ORANGE Summer Campaign 2010
Art Direction & Design,

Heiko Keinath – Creative Direction

 
 
 
 
 
 
 
 
 
 

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My understanding of graphic design is rooted in my studies. Merz Academy is no place to teach you plain techniques.
It’s a place where you learn to understand.

„Making Magazine“
Diploma, Merz Academy, University of Applied Art, Design and Media, Stuttgart, 2008