Ellen Goebel
 
 
 
 
 
 
 
 
 
 
 

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Natural, Simplicity, Quality, Personality, Innovation.
First impressions – before we know, how they feel, how they sound, how they smell. I directed this first impressions for the Brand Identity of MARC O’POLO. It’s a pleasure.
These moods give an idea for the various MARC O’POLO projects I have been working on. In 2013 I developed the Brand Icon and definded the Brand Identity Design  in creative ping pong with Buero New York. I directed the Visual Identity for MARC O’POLO, its constant development online, offline and cross shannel supported by an amazing art department and creative services team, many unique designer, photographers, model, illustrators, producers, texters.
Creative Direction

 

sento il profumo del gelsomino
e il suono delle onde del mare
The book is coming soon…
Summer project 2018, captured by Ina Schoof
Art Direction

 
 
 
 
 
 

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MARC O’POLO
Edition Winter 2018
Photographed by Alasdair McLellan
Art Direction

 

 
 
 
 
 
 
 
 
 
 
 

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The story is the design.
And the design will tell that story… of MARC O’POLO Pure.
I designed the logo and define the elements for the Brand Identity Design. For MARC O’POLO Pure I was responsible for the visual communication concepts of the brand and shaped the PURE look. Supported by my team, we were involved in content production on all channels and functions as a consultant to brand, communications and marketing as well as to the producing art directors… and the design will tell that story.
Creative Direction

 
 
 
 
 

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MARC O’POLO DENIM Winter Campaign 2018, Photographed by Vitali Gelwich
Art Direction in cooperation with Katharina Reichle

 
 
 
 
 
 
 
 
 
 
 

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Happy Birthday to 50 Years of MARC O’POLO. In 2017 I celebrated the 50th birthday of MARC O’POLO with the Visual Identity Design Concept for the 360º communication. Furthermore I was directing the look of the big anniversary event and curated the related exhibition.
Creative Direction in cooperation with Thorsten Grimm

 
 
 
 
 

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MARC O’POLO Typeface
Art Direction in cooperation with Typedesign Agency UNDERWARE from the Netherlands

 
 
 
 
 
 
 
 

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MARC O’POLO for Members
Visual Identity Design for the MARC O’POLO Loyalty Program.
Creative Direction in cooperation with Wednesday Agency from London. Design Implementation for 360º communication in cooperation with Munich based Agency Wunderman

 
 
 

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MARC O’POLO inside labeling
Creative Direction


 
 
 
 
 
 
 
 
 
 
 

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MARC O’POLO DENIM – an amazing design playground for me. What I wanted was to create a smart and easy look for the Brand. In 2015 I developed the Brand Identity Design of MARC O’POLO DENIM – I designed the logo and the straightforward icon, added a functional typeface, definded a dark denim blue, invented the collage look and mashed it all up. I signed responsible for the visual 360º communication and campaign concepts and was directing the creative content production in cooperation with the creative services team & many fresh and easy talents.
Creative Direction

 

 
 
 
 

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Brand Identity MARC O’POLO CHN
Creative Direction in cooperation with Design Agency ASK from Shanghai

 
 
 
 
 
 
 
 
 
 

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“I feel like a MARC O’POLO MR.
– I‘m unique and I‘m me.“ Jack Guinness

Design for me is about creating emotions, inventing new worlds,
working with both promises and desires.
In 2015 I developed the Brand Identity Design for MARC O’POLO MR. in creative exchange with Buero New York. Supported by an amazing art department and creative services team, I directed the Visual Identity for the MR. Brand, its constant development online, offline and cross channel.
Creative Direction

 
 
 
 
 
 
 
 
 
 

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Tom Wickboldt x MARC O’POLO Strandcasino  „… wins the prize for the most innovative and creative store concept in Germany as part of the Stores of the Year Award 2018″.
Identity Design Concept store & Restaurants – Creative Direction in cooperation with Thorsten Grimm

 
 
 

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BALDESSARINI Summer Campaign 2011
Photographed by Christian Anwander
Art Direction & Design for Buero Swiss

 
 
 
 
 
 
 

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KOSTAS MURKUDIS Campaign & Brand Book, 2010
Photographed by Max von Gumppenberg & Patrik Bienert
Art Direction & Design for Buero Swiss

 
 
 
 
 
 
 
 
 
 

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Alles Liebe Exhibition Book for Buero New York, 2009
Art Direction & Design for Buero Swiss

 

Season’s greetings HUGO BOSS
Design

 
 
 
 
 
 

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HUGO Summer Campaign 2012
Photographed by Alexei Hay
Art Direction & Design in cooperation with Heiko Keinath

 
 
 
 
 
 
 
 

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BOSS ORANGE Summer Campaign 2010
Photographed by Matt Jones
Art Direction & Design in cooperation with Heiko Keinath

 
 
 
 
 
 
 
 
 
 

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My understanding of graphic design is rooted in my studies.
For me Merz Academy is no place to teach you plain techniques.
It’s a place where I learnt to understand.

„Making Magazine“ – Diploma, Merz Academy, University of Applied Art, Design and Media, Stuttgart, 2008