„First impressions –before we know, how things feel, how they sound, how they smell. Creating a visual identity is directing this first impression.”
Every designer has an individual understanding of the profession. Ellen believes in the power of design as a creative strategic tool to develop and evolve businesses. For Ellen design is about telling stories. It is about creating emotions, inventing new worlds, working with both promises and desires. If you ask Ellen what comes first –the story or the design –she will propose a different perspective: The story is in the design.
And the design will tell that story.
As a creative consultant and art director she has re-written and invented design stories for premium and luxury fashion clients, single creative/art projects and many more. In 2019 she started her own business on visual communication. She is the Co-Founder of the collaborative design studio OFFICINA, based in Berlin.