<                                   >
Book Design for Julio RONDO. Art Book published by DISTANZ Verlang, Berlin 2021

 
 
 
 
 
 
 

<                                   >
Marc O’Polo Edition Fall/Winter 2018
Art Direction Collection Catalog. Photographed by Alasdair McLellan

 
 
 
 
 
 

<                                   >
Alles Liebe – retrospective on Buero New York
Exhibition & Book, Berlin 2009
Curated and designed with Buero Swiss & NY

 

 

 
 
 
 
 
 
 

<                                   >
Marc O’Polo Pure – an ode to contemporary design and Nordic femininity
Brand Identity Design & Creative Direction, 2014–19

Season’s greetings
Graphic Design for Hugo Boss

 
 
 
 
 
 
 
 

<                                   >
Natural, Simplicity, Quality, Personality, Innovation – from 2013 to 2019 I directed the Visual Identity for Marc O’Polo, its constant development online, offline and cross channel supported by an extraordinary creative services team, many unique designers, photographers, models, illustrators, producers and texters.

 

 

 
 
 
 
 
 
 

<                                   >

MOPDenim FW18 Campaign
Art Direction in cooperation with Katharina Reichle, Photographed by Vitali Gelwich

Logo & Type Design for
Fashion Africa Now, 2020

 
 
 
 
 
 
 
 
 

<                                   >
In 2015 I evolved the Brand Identity Design of Marc O’Polo Denim – I designed the logo and the straightforward icon, added a functional typeface, definded a dark denim blue, invented the collage look and mashed it all up. From 2015 to 2019 I signed responsible for the visual 360º communication and campaign concepts and was directing the creative content production in cooperation with the creative services team and many fresh and easy talents.

 

 
 
 
 
 
 
 
 

<                                   >
LUCA – The Making-Of of a Making-Of-Book for KOSTAS MURKUDIS. „Kostas likes to think of the design process as if it was a movie or a journey without map or GPS. Like a subtle masterpiece of the nouvelle vague this book jumps back and forth, shows us details, drawings, fittings as well as images that might only be starting points for research.“  2010, Book Design

 
 
 
 
 
 

<                                   >
HUGO SS09 Campaign & Brand Book
Assistance Campaign Concept & Graphic Design for Hugo Boss, Photographed by Mario Sorrenti

 
 
 
 

<                                   >
In 2015 I set up a design concept for MARC O’POLOs Chinese market entry.
Developing a design identity in a different language for a culture with its own visual understanding was one of the most challenging yet most inspiring tasks for me. In cooperation with Agency AKS I had the chance for a deep dive into intercultural design. Nǐ hǎo!

 

 
 
 
 
 
 
 
 

<                                   >
Boss Orange SS10 Campaign & Brand Book
Assistance Campaign Concept & Graphic Design for Hugo Boss. Photographed by Matt Jones

 
 
 
 
 
 
 
 
 
 

<                                   >
50 År, cheers! In 2017 Marc O’Polo celebrated its 50th anniversary and dedication to the certain twist to make things special. For this year of festivities and reflection I designed a Visual Identity Concept in cooperation with Thorsten Grimm, that was played 360° in communications and marketing. The year peaked in a corporate anniversary event I directed in terms of look and design and which I curated a related exhibition for.

 

 

<                                   >
In cooperation with the Typedesign Agency Underware from The Netherlands I created the signature font for the Marc O’Polo loyalty program “Members”.

 
 
 
 
 
 
 
 
 
 

<                                   >
“I feel like a Marc O’Polo MR. – I‘m unique and I‘m me.“ Jack Guinness  Design is about creating emotions, inventing new worlds, working with both promises and desires. In 2015 I developed the Brand Identity Design for Marc O’Polo MR. in exchange with Buero New York. Our aim was to create a design language mirroring tailor-made styles, quality and refinement. From 2015 to 2017 I directed the Visual Identity for the Menswear Brand, its constant development online, offline and cross channel.

 
 
 
 
 

<                                   >
Visual Identity Design for the Marc O’Polo Loyalty Program. Creative Direction in cooperation with Wednesday Agency, London. Design Implementation for 360° communication in cooperation with Wunderman Agency, Munich.

 
 
 

<                                   >

BALDESSARINI SS11 Campaign
Assistance Campaign Concept & Graphic Design for Buero Swiss. Photographed by Christian Anwander

 
 
 
 
 
 

<                                   >

HUGO SS12 Campaign
Assistance Campaign Concept & Graphic Design for Hugo Boss. Photographed by Alexei Hay