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a journey without GPS – captured by photographer Ina Schoof, 2023 ❤️

 
 
 
 
 
 
 
 
 

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Heart Workers – employer branding for s.Oliver Group with photographer Oliver Helbig, Berlin & Rottendorf, 2022

 

At OFFICINA, we redesigned the new Pierre Cardin branding. By setting our eyes on its heritage our aim was to reflect a new expression of „Liberté et Facilité“. Our concept for Pierre Cardin focused on improving brand communication across all channels, from brand identity design to product labeling and ecom.
OFFICINA, 2022

 
 
 
 
 

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Book Design for Julio RONDO. Art Book published by DISTANZ Verlag.
OFFICINA, 2021 ❤️

 
 
 
 
 
 
 

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Marc O’Polo Edition Fall/Winter 2018
Art Direction Collection Catalog. Photographed by Alasdair McLellan

 
 
 
 
 
 
 
 
 

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a journey without GPS – captured by photographer Ina Schoof, 2018

 
 
 
 
 

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In 2017 Marc O’Polo celebrated its 50th anniversary. For this year of festivities I designed a visual identity concept in cooperation with Thorsten Grimm, that was played 360° in communications and marketing. The year peaked in a anniversary event I directed in terms of look and design – it was a great pleasure.

 
 
 
 
 
 

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Alles Liebe – retrospective on Buero New York.
Exhibition Curation & Book Design x Heiko Keinath & Buero NY, 2009 ❤️

 
 
 
 
 
 
 

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Marc O’Polo Pure – an ode to contemporary design and Nordic femininity.
Brand Identity Design & Creative Direction, 2014–19

Season’s greetings – Design for Hugo Boss

 
 
 
 
 
 

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Natural, simplicity, quality, personality, innovation – from 2013 to 2019 I led Marc O’Polo’s visual identity, its constant evolution online, offline and across channels, supported by an extraordinary creative team. ❤️

 
 
 
 
 
 
 

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MOPDenim FW18 Campaign
Art Direction in cooperation with Katharina Reichle, Photographed by Vitali Gelwich

Logo & Type Design for
Fashion Africa Now, 2020

 
 
 
 
 
 
 

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In 2015 I evolved the brand identity design of Marc O’Polo Denim – I designed the logo and icon, added a functional typeface, defined a dark denim blue, invented the collage look and mixed it all together. From 2015 to 2019, I was responsible for 360º visual communication  and led the creative production x Creative Services.

 
 
 
 
 
 
 
 

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LUCA – The making of of a making-of book for KOSTAS MURKUDIS. „Kostas likes to think of the design process as a movie or a journey without map or GPS. Like a subtle masterpiece of the nouvelle vague, this book jumps back and forth, shows us details, drawings, fittings as well as images that might only be starting points for research.“. Book Design x Heiko Keinath, 2010 ❤️

 
 
 
 

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In 2015, I created a design concept for MARC O’POLO’s Chinese market entry.
Developing a design identity in another language for a culture with its own visual understanding was one of the most challenging and at the same time most inspiring tasks for me. Working with Agency AKS agency in Shanghai, I had the opportunity to dive deep into cross-cultural design. ❤️

 

 
 
 
 
 
 
 

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Visual Identity Design for the Marc O’Polo Loyalty Program. Creative Direction in cooperation with Wednesday Agency, London. Design Implementation for 360° communication in cooperation with Wunderman Agency, Munich.

 
 
 
 
 
 
 
 

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In 2008 I started as a designer working with Heiko Keinath in fashion communication. From 2008 to 2013 I was involved in over 60 campaigns for HUGO BOSS, including Boss Black, HUGO, Boss Orange, Boss Selection, Boss Green and Kids. ❤️