Ellen Goebel
 
 

Sento il profumo del gelsomino
e il suono delle onde del mare.
The book is coming soon…
Summer project 2018, captured by Ina Schoof
Art Direction

 
 
 
 
 
 

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MARC O’POLO Edition Fall/Winter 2018
Collection Catalog
Art Direction
Photographed by Alasdair McLellan

 
 
 
 
 
 

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Alles Liebe
Exhibition Book for Buero New York, 2009
Design for Buero Swiss

 
 
 
 
 
 
 

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The story is the design. And the design will tell that story… of MARC O’POLO Pure.
The PURE collection was designed as an ode to contemporary design and Nordic femininity. In 2014 I developed the Brand Identity Design of MARC O’POLO PURE. For the visual communication concept I chose a reduced colour scheme to underline female independence and the purity of the stylistics. From the logo to the signature elements for the Brand Identity I defined all features, was involved in the cross-channel content production and oversaw the art direction.

 

 

 
 
 
 
 
 
 

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Natural, Simplicity, Quality, Personality, Innovation. First impressions – before we know, how they feel, how they sound, how they smell. I directed this first impressions for the Brand Identity of MARC O’POLO. It was a pleasure. These moods give an idea for the various MARC O’POLO projects I have been working on. In 2013 I developed the Brand Icon and definded the Brand Identity Design in creative ping pong with Buero New York. I directed the Visual Identity for MARC O’POLO, its constant development online, offline and cross channel supported by an extraordinary creative services team, many unique designers, photographers, models, illustrators, producers and texters.

 

 

Season’s greetings HUGO BOSS
Design

 
 
 
 
 
 
 
 

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MARC O’POLO DENIM
Winter Campaign 2018
Art Direction in cooperation with Katharina Reichle
Photographed by Vitali Gelwich

 
 
 
 
 
 
 

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MARC O’POLO DENIM – an amazing design playground for me. What I wanted, was to create a smart and easy look for the young Brand. In 2015 I developed the Brand Identity Design of MARC O’POLO DENIM – I designed the logo and the straightforward icon, added a functional typeface, definded a dark denim blue, invented the collage look and mashed it all up. I signed responsible for the visual 360º communication and campaign concepts and was directing the creative content production in cooperation with the creative services team and many fresh and easy talents.

 

 
 
 
 
 
 
 
 

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KOSTAS MURKUDIS
Campaign & Brand Book, 2010
Design for Buero Swiss
Photographed by Max von Gumppenberg & Patrik Bienert

 

 
 
 
 
 

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Every dialect has its own terms, every language its own rules, design its own expressions. MARC O’POLO CHN – Brand Identity Design. Developing a Design Identity in a different language for a culture with its own visual understanding was one of the most challenging yet most inspiring tasks for me. In cooperation with Agency ASK in Shanghai I had the chance for a deep dive into intercultural design and set up a design concept for MARC O’POLOs market entry in 2015. Nǐ hǎo!

 

 

 
 
 
 
 
 
 
 
 
 

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MARC O’POLO Kids
Winter Campaign & Collection Book 2016
Design

 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Cheers! In 2017 MARC O’POLO celebrated its 50th anniversary and dedication to the certain twist to make things special. For this year of festivities and reflection I designed a Visual Identity Concept in cooperation with Thorsten Grimm, that was played 360° in communications and marketing. The year peaked in a corporate anniversary event I directed in terms of look and design and which I curated a related exhibition for.

 

 
 
 
 
 

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Tak! I’ve always been interested in type design and very passionated about handwriting. In cooperation with the Typedesign Agency Underware I created the signature font for the MARC O’POLO loyalty program “Members”.

 
 
 
 
 

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“I feel like a MARC O’POLO MR. – I‘m unique and I‘m me.“ Jack Guinness Design is about creating emotions, inventing new worlds, working with both promises and desires. In 2015 I developed the Brand Identity Design for MARC O’POLO MR. in exchange with Buero New York. Our aim was to create a design language mirroring tailor-made styles, quality and refinement. I directed the Visual Identity for the Menswear Brand, its constant development online, offline and cross channel.

 
 
 
 
 

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MARC O’POLO DENIM Winter Campaign 2017
Art Direction in cooperation with Katharina Reichle
Photographed by Cameron McCool

MARC O’POLO Farsi Logo 
Design

 
 
 
 
 
 

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HUGO Summer Campaign 2012
Design for HUGO BOSS in cooperation with Heiko Keinath
Photographed by Alexei Hay

 
 
 
 
 
 
 
 

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BOSS ORANGE
Summer Campaign & Brand Book, 2010
Design for HUGO BOSS in cooperation with Heiko Keinath
Photographed by Matt Jones

 
 
 
 
 
 

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MARC O’POLO for Members.
Visual Identity Design for the MARC O’POLO Loyalty Program. Creative Direction in cooperation with Wednesday Agency – London. Design Implementation for 360° communication in cooperation with Wunderman Agency – Munich.

 
 
 

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BALDESSARINI Summer Campaign 2011
Design for Buero Swiss
Photographed by Christian Anwander

 

 

 
 
 
 
 
 
 
 
 
 
 

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MARC O’POLO Strandcasino
In Cooperation with Thorsten Grimm I developed the Design Identity and oversaw the creative direction for “MARC O’POLO Strandcasino”. The Concept Store combines the shopping experience with various bar, restaurant and dinging areas, including the gourmet restaurant the “O’Room”. The award for “most innovative and creative store concept in Germany as part of the Stores of the Year Award 2018” went to… MARC O’POLO Strandcasino.

 

 

 
 
 
 
 
 
 
 
 

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Editorial Design is more than mastering techniques. My understanding of graphic design is deeply connected with the idea of authorship.„Making Magazine“ – Diploma, Merz Academy, University of Applied Art, Design and Media, Stuttgart, 2008