At S T U D I O Ellen Goebel, we were asked to redesign the corporate logo for the S.OLIVER GROUP. The brief: to create a modern umbrella brand mark that unifies a diverse portfolio while preserving the heritage and recognition of the original wordmark.
The result is a refined, confident logo featuring a contemporary serif—striking a balance between tradition and progression. This redesign laid the foundation for a clearer, more distinctive group identity in an increasingly competitive market.