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In her roles as Creative Director Ellen developed the visual identity of MARC O’POLO Denim—infusing the brand's younger line with a raw, expressive edge.
She translated the dynamic energy of Gen Z into a visually striking, collage-inspired aesthetic that blended analog textures with the pulse of digital storytelling. The result was a bold and spontaneous visual language that resonated across various touchpoints—from social media and labeling to seasonal campaigns.