It was a pleasure for us at OFFICINA to shape the visual identity of PEACE IN THE WILD, a brand founded by Kathrin Heller that unites master perfumery with aromatherapy. Rooted in wellness and crafted with the purest organic ingredients, each fragrance is designed to restore balance and reconnect us with nature.

We created a holistic brand identity—from the logo (fondly called the "goblin logo") to a calm, grounded color palette in dark green, black, and white. Sustainability was key: we used Gmund Paper, local production, and eco-friendly printing. Every detail, from flacons to info cards and shipping boxes, was developed with care to reflect a premium and coherent brand experience.

Our work extended to visual assets for packaging, social media, retail, and feedback on the online shop. The brand’s spirit culminated in the exhibition HOW TO SMELL IN PICTURES with photographer Martina Borsche—a sensory journey into the world of scent and stillness.

We’re proud to have contributed to a brand that beautifully blends luxury, wellness, and nature.